Hi there, thank you for visiting this website! My name is Cristina and I am the founder and designer of this little brand (but growing!).
Nour is the name of my wolfdog and the two of us are inseparable, so close I decided to name this dream of mine after her! I was born in the northern mountains of Italy, the Dolomites, from an Italian mother and a middle eastern father. I’ve always been fascinated by the mystical and the magic of fairytales, whether the stories took place in dark gloomy forests or in the most far away deserts. Since I was little I wanted to create a world where dragons really existed and we could reach far away kingdoms on the back of a horse. Sadly that was not possible, so I decided to start my own company and design something that could allow people to turn a world of wanders and adventures into reality by simply dressing a bit more magical.
Nour & the merchant is my brand, a small Italian jewelry and clothing brand that supports artistic projects for those who cannot afford the arts. The idea behind this brand was to create something beautiful that would bring magic in our apparel and, at the same time, a sustainable solution to finance humanitarian projects. What’s better than buying something pretty for yourself or others while, at the same time, supporting initiatives for the wellbeing of people suffering from poverty?
Right now with the 10% of each product we sell, we aim to support music projects for refugees and people who suffered from war and poverty. With 10% of each of our sales we aim to support Music Action International, an NGO working through music with war survivors and refugees! Check them out at https://www.musicaction.org/!
Our brand’s symbol is a little golden wolf traveling with her friend, an Arab merchant. The story links together northern European and middle eastern folklore in order to enhance the concept of solidarity and unity within the magic light of a sweet and pure fairytale.
Nour & the merchant is the legend of a little golden wolf, found in the middle of the forest by an Arab merchant. They travel together from the deserts of the East to the North, encountering many friends, obstacles and adventures. Read the tale of Nour & the Merchant and their journey on “Fairytales”!
Each collection is inspired by the tales of Nour & the Merchant and each piece tells about one of their adventures.
To contact us / Contattaci
Ditta Individuale Nour & the merchant di Cristina Yasmin Ghanem
Sede Legale: Via Peschiera 1A, 35141 Padova, PD, Italy
Partita Iva: 05221770281
Codice Fiscale: GHNCST92S44A703R